Record Label
Rebranding, logo design, strategy, brand identity development, typography, color palette creation, brand guidelines, visual style guides, brand voice & tone, artist and playlist cover templates, website collaterals, social media graphics, content creation.
Step into the time capsule of retro music! Welcome to The Music Factory, home to one of the world's largest and most eclectic music collections. This iconic label invites you on a journey through the rich tapestry of musical history, where the past meets the present in a symphony of nostalgia and innovation. This ambitious project began with the revitalization of the brand, crafting a compelling concept, strategy, and language that resonates with the timeless sounds of the 60s, 70s, 80s, and 90s. From there, we embarked on a comprehensive branding journey, developing brand guidelines, web advisories, design collaterals, and social media templates. Additionally, creating a cover artwork style guide, ensuring a cohesive and captivating visual identity across the entire catalogue. It's been an exhilarating adventure! With approximately 90,000 tracks spanning across decades, the music can be found on popular platforms like iTunes and Amazon. Immerse yourself in the vibes of the '60s, '70s, '80s, and '90s! www.themusicfactory.biz
Collaboration with Blue Pie Records USA. © The Music Factory | Blue Pie Records USA